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      <image:title>Words - “We don’t rise to the level of our expectations, we fall to the level of our training” - Archilochus</image:title>
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      <image:title>Words - “It’s no good innovating round the edges if the heart of the operation is failing”  													Sir David Brailsford</image:title>
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      <image:title>Words - Hope…and two cows…</image:title>
      <image:caption>AN AMERICAN CORPORATION: You have two cows, You sell one, and force the other to produce the milk of four cows. Later, you hire a consultant to analyse why the cow has died.</image:caption>
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      <image:title>Words - The Fight Against Loss Aversion</image:title>
      <image:caption>Heads you win…</image:caption>
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      <image:title>Words - ENGAGE!</image:title>
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      <image:caption>Benchmarking…</image:caption>
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      <image:caption>UK Coal Production 1913 - 2020</image:caption>
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      <image:caption>Knowing the likelihood doesn’t mean you know what the outcome will be.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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